![]() If I may do a stroll down memory lane, Paramount/Viacom Inc.’s Iron Man proved the feasibility of the whole enterprise right from the get-go, while Universal’s Incredible Hulk, by doing about as well as Hulk five years earlier, made a slight case for the value of the MCU brand when there barely was such a thing. It’s not trying to prove that MCU fans and general moviegoers will go for far-flung fantasy because Guardians of the Galaxy proved that with flying colors. It’s not trying to prove that Thor can play in the A-level MCU sandbox because Thor: The Dark World already did that. Third, this third Thor movie isn’t really trying to prove anything whatsoever in terms of the MCU. ![]() ![]() Second, we already know that Marvel movies can do big business outside of the summer season ( Thor: The Dark World, Captain America: The Winter Soldier and Doctor Strange). So, if this one underperforms, then I suppose the non-existent Thor 4 is in immediate peril. Let’s dive in, shall we?įirst, this is apparently the third and final chapter of the stand-alone Thor movies. But this time out? Yeah, Thor: Ragnarok could pull a Good Dinosaur, and it really wouldn’t mean a damn thing. 2, there was almost always some burning question to be answered by the film’s financial reception. ![]() From Iron Man to Guardians of the Galaxy Vol. Putting aside the whole “It’s probably going to do just fine!” argument for a moment, this is the first time, at least since The Incredible Hulk, that a new MCU movie hasn’t been, if not “risky,” then at least in the position of proving that X, Y or Z could bring about an MCU hit. It occurred to me that this 17th movie, eight and a half years into this gonzo MCU enterprise, is arguably the least risky movie ever in the MCU.īy that, I mean essentially nothing is at stake, and there’s nothing to prove with the Taika Waititi-directed fantasy adventure movie. It’s no secret that I’ve adored the trailers, both in terms of its 1980s video game/ Star Wars rip-off visuals and its quirky humor, although once again I must remind you that both prior Thor films were pretty funny as well. Obviously, I haven’t seen the film quite yet and have no idea about its quality. ![]()
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